Good clothes for a good cause

The Goal:

Ripndip came to us to share their newest product launch on viral social media accounts.   

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Step 1: Identify the Audience

Ripndip is a witty clothing brand that offers an eccentric outlet for people to express themselves. 

After taking a look at their customer demographics, we built their ideal customer profile and sourced accounts that would allow us to reach them at scale. 

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step 2: Prepare for launch

We secured placements on viral comedy accounts 2 days before the launch of their newest "Lord Nermal High-Tops". 

We secured content that was sure to catch people's attention and distributed it to instagram influencers for publishing. 

 

 

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Step 3: Success

Throughout the duration of the campaign, Ripndip's original content received over 1.78M Views and tens of thousands of engagements. 

On top of the social metrics, thousands of clicks flooded their website while their Instagram account gained thousands of followers.

 
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