Ivory Ella Case Study

Good clothes for a good cause

The Goal:

Share their holiday collection's with a relevant audience on a massive scale. 

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Step 1: get the facts

If anyone has mastered the art of being a social media icon in the clothing industry, it would be Ivory Ella. 

Combining their knowledge and experience with our ability to optimize, we were able to execute multiple viral campaigns reaching tens of millions of people every day.   

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step 2: gather The numbers

We set up our proprietary tracking and optimization tools to monitor performance and ensure the ability to make changes on the fly. 

After gathering benchmarks and implementing our optimization strategy, we were able to cut their cost per visitor by as much as 30% in 3 days. 

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Step 3: Scale and Optimize

Throughout the holiday season, they reached over 220 million people with the peace of mind that their campaigns were constantly operating at peak performance.

We continued to test new creatives and placements while maintaining a low CPC. 

 

Results

Starting CPC: $0.67

Final CPC: < $0.10 

 
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